Abstract:
This internship report is prepared for Masters of Business Administration which is required
for this program. After completing my internship program in marketing department of United
Commercial Bank, I have prepared my internship report with my knowledge and practical
skill, experience. This report prepared on “Customer satisfaction on UCBL Bank of Unite
Commercial Bank, and there have the marketing department for improvement of their
customer satisfaction
United Commercial Bank is one of the pioneer financial company in Bangladesh, and this
organization organize different types of research team for increase their customer satisfaction
for getting better output. UCBL spending a huge amount for their marketing department for
research about customer satisfaction is not expanding but it is investment for get information
about customer satisfaction.
Description:
Customer satisfaction refers to fulfilling the customer need and demand. On the other hand,
customer satisfaction is important for an organization because when overall customer is
satisfied for everything, so organization achieve better output.
Every company want to keep their customer happy because happy customer more profitable.
Customer satisfaction can be reduce customer slower when they are getting all facilities and
features they can’t move to another organization. As well as don’t talk about positive world
of mouth which is increase brand value.
When we provide better service and product for customer satisfaction so all the customer will
satisfied and only customer satisfaction is factor in financial industry that can be stand out
from the competition as well as most of the organization follow this way for increasing
customers. When we provide better service to the customer, they are felling happy beside that
it’s can be achieving organization goal.
