An Analysis of Marketing Activities of Studio Imagine

Abstract

This Internship Report is on the basis of three months long internships program which I have successfully completed in Studio Imagine as a required of my MBA program on department of Business Administration, Daffodil International University. As being completely new to practical, corporate world setting, every hour spent in the office gave me some amount of experiences all the time. This report includes many information such as, about Studio Imagine, activities, Products and Services, marketing activities and promotional tools for their customers. I have completed 6 chapters. First chapter is the introduction part which includes introduction, origin, objectives, scopes, methodology, and limitations. Second chapter is the history of the Studio Imagine such as mission, vision, values and etc. Third chapter consist marketing management process of Studio Imagine. Fourth chapter is about marketing mix and SWOT analysis. The fifth chapter contains major findings and recommendations. And the six chapter is for the conclusion