Abstract:
The internship report is a partial requirement for the Masters of Business administration
program. This report is based on working experience on President Electronics Industries
Company Limited (PEIL). As per my report on the organization is ‘An analysis of marketing
activities of President Electronic Industries Ltd.’ Along with this topic my objectives of this
report explain the marketing strategies, to illustrate the marketing mix of PEIL, identifying the
problems related to the marketing activities and making the recommendations to solve the
problem of PEIL. For doing the intensive work, I have utilized both primary and secondary
data sources to obtain the required information to get done the report.
On the topic of ‘An analysis of marketing activities, I have focused on Segmentation of PEIL,
Targeting of PEIL and Positioning methods they use in positioning. Secondly their advertising
effectiveness, facilities along with the product, training, and development to improvise the
employees, distribution system and pricing strategy to grave the market.
In this 21st century, there is always a battle of creating values and survive in the market. For
that, they have to identify their problems and get solutions. As per my study on PEIL.I have
found that they have low promoting capacity, scarcity of labor, poor data management system,
less utilization of efficiency, no differentiate on product market, lack of improvisation in Chain
of command, insufficient of product category, low administration power, poor home delivery
service, and no loyal customer base. Along with these problems. I have provided some
suggestions should promote more advertising, provide more manpower in time, improve their
data management system, website and internal communication system with the headquarter,
provide the employees proper training to make them effective and efficiency, create a
differentiation in the products, chain of command should be improvised, should get more
satisfactory allowances to employees, more focus on the home delivery services, create loyal
customer base. Applying all those recommendations mentioned above this organization can
shrink the gap between their expected goal and their actual performance.
