An Analysis of the Marketing Activities of President Electronic Industries Ltd

Abstract

The internship report is a partial requirement for the Masters of Business administration program. This report is based on working experience on President Electronics Industries Company Limited (PEIL). As per my report on the organization is ‘An analysis of marketing activities of President Electronic Industries Ltd.’ Along with this topic my objectives of this report explain the marketing strategies, to illustrate the marketing mix of PEIL, identifying the problems related to the marketing activities and making the recommendations to solve the problem of PEIL. For doing the intensive work, I have utilized both primary and secondary data sources to obtain the required information to get done the report. On the topic of ‘An analysis of marketing activities, I have focused on Segmentation of PEIL, Targeting of PEIL and Positioning methods they use in positioning. Secondly their advertising effectiveness, facilities along with the product, training, and development to improvise the employees, distribution system and pricing strategy to grave the market. In this 21st century, there is always a battle of creating values and survive in the market. For that, they have to identify their problems and get solutions. As per my study on PEIL.I have found that they have low promoting capacity, scarcity of labor, poor data management system, less utilization of efficiency, no differentiate on product market, lack of improvisation in Chain of command, insufficient of product category, low administration power, poor home delivery service, and no loyal customer base. Along with these problems. I have provided some suggestions should promote more advertising, provide more manpower in time, improve their data management system, website and internal communication system with the headquarter, provide the employees proper training to make them effective and efficiency, create a differentiation in the products, chain of command should be improvised, should get more satisfactory allowances to employees, more focus on the home delivery services, create loyal customer base. Applying all those recommendations mentioned above this organization can shrink the gap between their expected goal and their actual performance.