Abstract:
Siam International Co., Ltd. is a wing of Siam Siam International Group Co., Ltd.
Thailand. It is a reputed and diversified Thai owned company. Before establishing Siam
International Co., Ltd. all activities in Bangladesh were monitored and controlled directly from
Thailand which was quite difficult for company. Then the higher authority decided to establish
a wing in Bangladesh and established Siam International Co., Ltd on 21st September, 2011
under the registration law of Bangladesh.
I have prepared this internship report based on my internship program as it is required for the
BBA program. Siam International Co Ltd plays a vital role in the permanent tourism and
entertainment industry. Customer’s satisfaction is one of the most vital reflections of the
progression toward advancement and development for this organization. The customer’s
satisfaction is the key feedback to improve service quality. The report has organized in four
chapters.
First chapter including introductory part of the report, there I mention main objective of the
report. The main objective of the report is to analyze the Marketing Activities of Siam
International Co., Limited: An Evaluation’’ as whole. In preparing this report I use both
primary and secondary data.
The second chapter where I discussed about the mission, vision, objectives, overall Company’s
activities and strategies and their completed and ongoing projects and upcoming projects.
The third chapter where I discussed the analysis of marketing mix, marketing activities,
business development strategies, key business skills and SWOT analysis.
Fourth chapter here deals with some findings, recommendations and conclusions which are
drawn by analysis of whole report.
