Abstract:
The internship report entitled “An Analysis of the Marketing Activities of Apex Husain”. At first,
I identifies the marketing strategies of company then I did analyze the marketing mix of company.
At last I identified problems and tried to give some solutions. I used primary and secondary data.
I focused on some information collecting tools like, Oral interview, telephone conversation,
company website etc.
In analysis part, I have tried to discuss about marketing activities of Apex Husain. At first, I
identified the marketing strategies of company like segmentation, targeting, Positioning. The
company give emphasis on some segmentation variables like, Geographic, Demographic,
Psychographic & Behavioral. After evaluating segmentation, they decided how many segments
will be targeted. In positioning, Apex try to establish image or identity of their brands. After that
Apex implements marketing mix, product, price, promotion, place. This company products are
tire, tube, sole sheet, industrial matts, foam etc. In pricing, they focus on discount, allowances and
credit terms and they give emphasis on TV ad, personal selling, direct and digital to promote
product. Apex have lot of distribution channel, transport to product available.
In final part, I identified some problems during internship program, like, Apex’s product line is
insufficient than their competitors therefor customer gets negative thought about their brand, they
perform less promotional activities & CSR for that reasons their product are not visible to general
people. On the basis of problems, I give solution to them like they should increase their product
line than their competitor so that customer gets positive thought about their brand on other hand
they should increase their promotional activities so that general people know about their products.
At last I have given a concreate conclusion.
