An Analysis of the Marketing Activities of Apex Husain

Abstract

The internship report entitled “An Analysis of the Marketing Activities of Apex Husain”. At first, I identifies the marketing strategies of company then I did analyze the marketing mix of company. At last I identified problems and tried to give some solutions. I used primary and secondary data. I focused on some information collecting tools like, Oral interview, telephone conversation, company website etc. In analysis part, I have tried to discuss about marketing activities of Apex Husain. At first, I identified the marketing strategies of company like segmentation, targeting, Positioning. The company give emphasis on some segmentation variables like, Geographic, Demographic, Psychographic & Behavioral. After evaluating segmentation, they decided how many segments will be targeted. In positioning, Apex try to establish image or identity of their brands. After that Apex implements marketing mix, product, price, promotion, place. This company products are tire, tube, sole sheet, industrial matts, foam etc. In pricing, they focus on discount, allowances and credit terms and they give emphasis on TV ad, personal selling, direct and digital to promote product. Apex have lot of distribution channel, transport to product available. In final part, I identified some problems during internship program, like, Apex’s product line is insufficient than their competitors therefor customer gets negative thought about their brand, they perform less promotional activities & CSR for that reasons their product are not visible to general people. On the basis of problems, I give solution to them like they should increase their product line than their competitor so that customer gets positive thought about their brand on other hand they should increase their promotional activities so that general people know about their products. At last I have given a concreate conclusion.