Abstract:
Spellbound began with the idea that when the brand acts for life, a brand's life is strong. A
visionary man began a remarkable journey in 1935 through his name, Leo Burnett, in the land of
possibilities of that time and became one of the world's 100 most influential people in the 20th
century by generating influence on ideas and the philosophy of humanity. This report has been
prepared to precisely identify the marketing activities, active marketing mix of Spellbound as per
academic requirement both the primary and secondary data have been collected to prepare this
report through one to one interviews, surveys, online articles, sales reports, etc. Spellbound Leo
Burnett's staffs are in every scenario dependent on the managing director. Its website is not
established properly. Moreover, the creative team holds insufficient 3D artists and the
consequence is they always delay their project and under pressure do their work and think about
changing the task. Too much technological machinery is being performed very poorly, that’s the
reason sometimes projects are delayed and failing to perform on time. Spellbound should employ
more 3D artists, otherwise, their project prototype will always be delayed. Spellbound Leo
Burnett strongly needs to arrange a month-long training session for all workers to learn not only
about the program but also to understand all new circumstances. Additionally, Spellbound should
keep updated with the current demand of this modern era and should bring updates in its activity
level.
