Analysis of the marketing strategies of Rohto Mentholatum Bangladesh Ltd.

Abstract

The popularity of skin care products are on the rise in Bangladeshi market along with cosmetics products. People are now more conscious about their presentability in front of others and consequently the interest on healthy skin items are expanding. Skin care items are not prescribed by doctors and as a result, users mainly try the ones that are most trending or well known. The brand image depends on both quality standards and cost effectiveness in Bangladesh. Hence it becomes more challenging to sustain admirable quality while keeping price affordable in order to generate an effective brand value for the consumers in our market which can help in generating sales for the companies. Rohto is pursuing this through their marketing strategies so that they can acquire brand recognition from the customers. The fundamental goal of the study is to discover the various sorts of promoting methodologies in Bangladeshi market by Rohto Mentholatum Bangladesh Ltd and how Rohto applies their correspondence procedures with clients in the aggressive market of Bangladesh. This report includes the analysis of promotional and marketing strategies by Rohto Mentholatum Bangladesh, their target market selection and pricing strategies along with their tactics on offering the products to the consumers, the ways they offer the policies to the target customers. In a nut shell, this report involves the overall study regarding marketing strategies of Rohto Mentholatum Bangladesh Ltd. The conclusion also covers the challenges faced by Rohto Mentholatum Bangladesh Ltd and furthermore potential proposals are provided from self-perspective and analysis of collected data. So this report will depict comprehensively the promoting exercises done by Rohto Mentholatum Bangladesh Ltd