Abstract:
The report is prepared on “An Analysis of The Marketing Communication of Akij Food
& Beverage Ltd.” This report is showing the marketing activities how they take action for
their brand promotion of Akij Food & Beverage Ltd.
The objectives of this report are to identify the tools of marketing communication followed
by Akij Food & Beverage Ltd. to identify problem related to the marketing communication
of Akij Food & Beverage Ltd. and to make recommendation to solve the problem.
Majority of the study is based on primary data. However some secondary data source is
used for background study.
This report is divided into three parts. First part shows the company information of Akij Food
& Beverage Ltd. Mission of AFBL, Vision of AFBL, Goal of AFBL, Objectives of AFBL,
Core Values of AFBL, Principles of AFBL, and Internal Situation Analysis. Overview of the
parent company of Akij Group, and its other business units.
The second part show the Marketing Communication process of Akij Food & Beverage Ltd.
AFBL Marketing Communication, Four Ps Analysis of AFBL and SWOT Analysis.
The third part find out the gap of marketing communication of Akij Food & Beverage Ltd.
Such as advertising budget gap, products availability gap, digital marketing gap, research
department gap and the recommendation part suggest some solution of those problem.
Description:
Akij Food & Beverage is a unit of Akij Group. The company started its journey in 2006. The
organization prepares snakes and beverage at national and international levels. AFBL is a
project and it is a company of Akij Group.
Fast moving consumer goods (FMCG) are experiencing a successive growth in our country
and the beverage products are in a rich position. Thousands of thousand beverages are being
consumed every day. Local and foreign organization has created a competitive environment
in the beverage market to meet demand and taste.
