Abstract:
Social media is the largest platform to share opinion. This opinion has a great effect on business
field. Because this opinion analysis will tell about one thing how much positive, negative or natural
the human demand on it. Currently for Business sentiment analysis research is noticeably large,
inclusive of a range of supervised studying method of classification outcome and the text
characteristics depiction formula and feature choice implementation and other elements effect on the
classification performance is a big problem. Sentiment analysis is research natural language
processing and opinion mining. In this paper deliver an ideal decision-making process for data using
predictive analysis to social media data and different types of blog data. Machine learning provides
a concepted approach for developing sophisticated and automatic algorithms to analyze high-
dimensional and multimodal business analytical data. This study focuses on how social media data,
machine learning algorithm (Naive Bayes) and classifier find out our upcoming trend.
Description:
Social media has huge information and typically use for social interaction and access
to news, entertainment and opinion. Collected information is an important part of our
daily life which can surveillance our daily activities such as ourselves, bathing,
dressing, grooming, work, homemaking, and leisure. Daily we search what is new today
or scrolling website for new story. Sentiment analysis can understand what we want or
what types of products we like. Then that company show us related advertisements.
Sentiment analysis is a natural language process which can analyze text analysis,
classification and identify our opinion. It can be possible machine learning algorithm
or different types of natural languages processing classifier. Every post means a special
theme and their post sentences have distinctive meaning.
Each sentence describes positive, negative or neutral which express people in the social
media. We need to extract this opinion. Already many projects have been done in this
related field especially business, politics, sports, publications with machine learning
approaches. They have been done product review, popularity and decision making by
using their post, comment, hashtag etc. from social media. So, sentiment analysis is
very important for natural language processing.
Current world business pattern and trend continuously changes. Businessman should
update their business pattern or grow up new business which people like most. People
through opinion subconsciously new business trend or what their demand in the social
media. There are more than 3 billion people use social media that means 40% of people
use social media. Most of the people use Facebook, twitter to express their thoughts,
opinions and blogging. It is very suitable to take data from social media and research
with this data.