Abstract:
The overall approach of the report is a descriptive one as it goes into the depth of marketing strategies of Texland (Pvt.) Ltd. To prepare this analytical report both primary and secondary data were used. Among the sources, data mainly collected from the internal annual report of Texland (Pvt.) Ltd. I have constructed this report under six chapters these are given below.
The first part of the report deals with introduction, objective, background, scope, methodology, and the limitations of the report, a brief overview of Texland (Pvt.) Ltd. The second chapter includes company profile and brief narration of the overview, company structure, vision, mission, objective, working place, working environment, main products and machine. The third chapter tries to show marketing strategy. A company use marketing mix to achieve the organizational goal. How the Texland (Pvt.) Ltd. use 4p’s in the organization and what kind of strategies they take by using 4p’s. Than come marketing strategies, in marketing strategies has different stages such as segmentation, targeting, positioning and differentiation. How this company segment the market and targeting customers which discuss in this chapter. As well as they use different positioning and differentiation strategies to reach the customers. The fourth chapter of the report focuses on competitive strategies of Texland (Pvt.) Ltd. What kind of competitive strategies the company applies that kind of thing are discussed in here. Fifth chapter focuses on SWOT Analysis. SWOT Analysis helps to describe the company's strengths, weaknesses, opportunities, and threats. The sixth chapter includes findings and recommendation. In this part, found some lacking in the organization and provide recommendation under the findings. At last conclusion and bibliography included.
