Abstract:
In this new era, customer relationship management is a challenging deed in
the telecommunications industry because this is a profoundly competitive
sector and continually challenged by customer churn. For predicting out the
customer churn accurately, this article represents a comparative analysis
among the most prevalent machine learning techniques. The first step to han-
dle the challenging issue of a customer churn prediction is the uses of Data
Mining and Machine Learning tools. Feature Engineering along with widely
utilized classification methods such as (DT) Decision Tree, ANN (Artificial
Neural Network) and SVM (Support Vector Machine), is implemented on a
public domain telecoms dataset. After the main phase, this analysis finds out
the best overall classifier using Accuracy, Precision, Support, Recall, F-
measure, which is determined from the substance of the Confusion Matrix.
Description:
We know that during this era Customer Relationship, management is a troublesome deed
and anticipating out the clarification of Customer Churn is a major part of Data Mining.
Given the significance of customers because of the most beneficial assets of organiza-
tions, client retention looks to be a basic demand for any organization. Then a matter
might arise in mind what is Customer Churn?
Customer churn is the first imperative measurements for a growing business to deter-
mine. This is a malignant measure because of providing the arduous truth concerning its
client retention to a company. Customer churn is the proportion of shoppers that stopped
victimization a company's product or service throughout a precise period. Churn models
find out churning sign and acknowledge customers with a raised possibility to depart
willfully.
