Digital Marketing Campaigns of Akij Food and Beverage Limited

Abstract

AFBL isa renowned beverage company in Bangladesh. The main goal of this report is entitled “An analysis of the Digital Marketing Campaigns of AFBL”.In this report has been covered 6 chapters like- Introduction, company overview, theoreticalprospect, Analysis of the digital marketing campaigns and the last chapter is problems, recommendation &conclusion. The first chapter, describe introduction of Akij Food &Beverage,Origin of the Study, Objectives of the Study, Methodology of the Study, Scope of the Study, Limitations of the Study. The second chapter, compose, overall scenario of AFBL means how they set their mission, vision,goal for growth and improvement of all aspect of its operation.The third chapter, Theoretical prospect of marketing,this chapter is containing aboutwhat is market, marketing, traditional, digital marketingMarket, Digital Marketing Tools, Digital Marketing Platforms, Digital Marketing Campaign, Media Buying, GDN. The fourth Chapter, describe Products of AFBL, Competitors Portfolio, Some Recent Digital Marketing Campaigns of AFBL, Tomar Golpe Hobe Biggapon, Video Summary Report, Static Post Summary Report, YouTube, GDN (Google Display Network), CLEMON Consumer Promotion (CP) Campaign, Video Summary Report , GDN (Google Display Network), Mojo Tri Nation Series Campaign, Post Summary Report, Twing-Cricket-World-Cup-Campaign, Post Summary, Farm Fresh Thematic Digital Campaign, Joint Campaign with R TV Online.Finally, the last chapter, disclose several problems have been identified during the period ofinternship and also put some recommendations to solve this problem. I have realized from theworking background that Digital marketing campaigns is actually an effective way to sustain in the competitive market now a days.