Customer Relationship Management of SEBL (A Study on Uttara Branch)

Abstract

The internship is designed to bridge the gap between the theoretical Knowledge and real life experience. It is designed to have a practical experience while passing through the theoretical understanding. The report is combination of Three months of internship program with Southeast Bank Limited. This report has been segmented into five different chapters. The first chapter contains Introduction, Objective, Methodology, Scope, limitations of the Report. The second chapter contains about the Overview of Southeast Bank Ltd, Introduction, Performance and Achievement, The objectives of the bank are, among others, Core values, Company Profile, Company Structure, Vision, Mission, Slogan, Objective of Southeast Bank Limited. In chapter three Theoretical framework of Customer Relationship Management, I have discussed about Introduction, Function, Tools, Loyalty, Literature Review and Process of Customer Relationship Management. In chapter four Customer Relationship Management of Southeast Bank Limited, I have discussed about Introduction, Services, Function, Customer Charter and SWOT Analysis of Customer Relationship Management of the Southeast Bank Limited in the better ways. In chapter five mention Findings, Recommendations, Conclusion and References of the Southeast Bank Limited in the better ways.