An Analysis on the Customer Relationship Management Practices of China-Bangla Ceramics Ltd.

Abstract

In Chapter one, Where I give an introduction about my internship project. Here is where I explained the reason behind undertaking this project and have given an idea about the sources which I used to collect the data. In chapter two, I tried to provide the historical background of CBC. I also tried to give a clear insight about their mission, vision and corporate information. Chapter three, I tried to discuss about customer relationship process. Industry,market ,concept of customer

In chapter four, I simply discuses about the way of maintaining customer relationship and what they provide for maintaining relationship with the customer.

Compared to the other sector, ceramic manufacturers are paying heavily for gas. The industry is faced with a high import duty of 7.5 to 15% on certain ceramic raw materials in addition to the high value added tax (VAT) of 15% on goods produced.They are an export company of hundred percent, so that they try to produce what is taken from the ordered product.Return on equity, profit margin, return on assets were all negative, but all ratios begin to increase as they set up the packaging facility. And I end the report with some recommendations and conclusion on customer relationship management of CBC.