Abstract:
The department of merchandising is the most important part of the export-oriented sector. It
enhances the potential for the growth of entrepreneurship in the garment industry. It allows both
the unemployed and the government to eliminate the problem of poverty and also to play an
important role in the country's economic growth.
I serve as an assistant merchandiser in the Department of Merchandiser and Advertising and also
planned the internship process of the MBA program at Daffodil International University. My
subject is Pretty Sweater Limited's merchandising system as an example. The source of this
study is a partial prerequisite of the MBA program.
To order to achieve a perfect merchandising process, one must be mindful of all activities
including the procurement of materials, stitching, packaging, transportation, overheads, etc., as
well as their costs, processes, advantages and risk factors.
The apparel industry in Bangladesh is very large and diverse, employing 6 million people and
contributing 87% of the country's exports. The apparel industry plays a pivotal role as a key
driver of the national economy and over nearly three decades of its life has grown to be the most
significant contributor to the economy of the country. Nonetheless, the performance of the
industry over the past 10 years
As the MFA quota system came to an end, Bangladesh offered many incentives for consumers,
manufacturers and stakeholders to cooperate and benefit from the relationship with its textile
industry. While the industry has experienced remarkable growth in a protected market
environment, it is facing a number of challenges that have emerged in the post-quota situation,
particularly in areas such as:
Price competitiveness.
Faster lead times.
High raw material base.
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