Abstract:
“An Analysis onPromotional Activities of Concord Entertainment Company Ltd” has been
designed to have a practical experience while passing through the theoretical understanding. The
report is the result of one month’s internship program in (CEnCL) .This Company provides
different services to the customer in different sectors. The objective of this analysis is to identify
the promotional strategies of this company based on the promotional mix. This analysis has been
done to identify the problems related to the promotional strategies of (CEnCL). The
methodology is used to collect data to complete this report from primary and secondary sources.
(CEnCL) provides eight different entertainment services like fantasy kingdom, water kingdom,
Heritage Park, extreme racing, foe’s lack amusement park, see world, foe’s lack resort, the
resort at Atlantis. Concord has created a new destination in entertainment and hospitality
industry in
Bangladesh. Concord has many firsts in this sector the country’s first world class them park
water park theme hotel and full scale luxury resort. They can do it by advertising, sales
promotion, publicity and so on.
Concord has faced a lot of problems by doing this promotional activities. They mainly focus on
sales promotion which is not enough to sustain in the market. Their advertising and online
activities are degenerating day by day. But have a strong recommendation for Concord
Company, to sustain in the competitive market it has to improve its advertising activities and
they can take sources as facebook, twitter, instagram and so on.
