Study on Merchandising Activities of a Merchandiser in a Knit Garments Industry

Abstract

Bangladesh's export earnings carry more than 76% contribution from the Garments, Apparel, and Knitwear Industry. The objective of this thesis is to provide an extensive overview of Garments Merchandising, as well as a reference and guide for its study. The chapters are written for the garments merchandising professional for detailed easing information, who wants an overview or specific information in one particular area. The book is organized into 11 chapters to provide comprehensive information on all aspects of Garments Merchandising from the initial concept of Garments Marketing, Garments Merchandising, Qualification of a good merchandiser, Merchandising procedure, Chronological process of Merchandising, important document for a Merchandiser, Costing and Consumption, Ga rments dry process, Garments washing, Inspection , Basic knowledge for a merchandiser, L.C and Other Documentation are included in this paper. This thesis paper contains the most recent technological information regarding industry practice as well as indus try standards. The use of photographs and tables will help the reader to understand very easily. Merchandising plays a great role in our economy. The living standard and prosperity of a nation vary directly with increase the foreign currency of a nation a nd ] tš ot[ally• depends of a merchandiser who deals not only liaison with the buyer but also directly Á economic and technological progress.