Abstract:
The overall approach of the report is a descriptive one as it goes into the Integrated Marketing Communication TECHSPORT CO. Ltd. The real life business situation is always very complex and competitive, every business has to face the intense competition and those who can successfully operate within this critical situation can become the blue cheap. To stay and increase the pace in the business track, the effective integrated marketing communication is very important. For that reason TCL doing some effective IMC & sales promotional activities to increase their sales volume, such as giving discount to customer, giving free sample board, personal visit, telephone call etc. That’s why now they are the 5th position in the market.TCL offers the widest choice of Switch and Socket, more than any other competitor in the market. TCL is offering a total of fourteen items; including 8 pin Multi socket Item. TCL committed to maintaining the highest quality standard. The major parts materials and others materials come from China. TCL has a good distribution network.
For prepare this analytical report both primary and secondary data were used. Among the sources, data mainly collected from the internal annual report of TECHSPORT CO. Ltd. I have constructed this report under five chapters these are given below.
The first part of the report deals with introduction, objective, background, Scope, methodology, and the limitation, of the report. The second chapter includes company profile and brief narration of the overview. Company background, vision, mission, objective, core value, company profile at a glance, corporate government, top management, factory overview, their product, product price and the various department of TCL. The third chapter discusses theoretical part. it discuss about the Integrated Marketing Communication, and its marketing role, marketing communication mix. The fourth chapter of the report focuses on how TECHSPORT CO. Ltd practices IMC. What kind of communication TCL use, what is their strategy, how they maintain and evaluate IMC, and SWOT Analysis of TCL. It helps to describe the company's strength, weakness, opportunity, and threat those kind of thing are discuss in here. The fifth chapter includes findings and recommendation. In this part, found some lacking in the organization and provide recommendation under the findings. At last Conclusion and Bibliography included.
