Audience Perception on Indian Bangla Serials: A Case Study of Dhaka City

Abstract

This paper examines the perception of the audience of Dhaka city on Indian Bangla serials. For this purpose, a survey was taken from 40 people of Dhaka city for primary findings. Data and information have also been taken from various journals, newspapers, article, and online portals. The result of the survey reveals that, most of the audience of Indian Bangla serials are young generation, female society, housewives, students, retired person and unemployed. The survey also postulates that most of them watch these serials for entertainment and maintaining social relationships. The survey also discloses that attractive production than Bangladeshi serials, family disputes, extra-marital relationships, family conspiracy, latest fashion trends are reasons to watch Indian Bangla serials. The survey also exposes that, these serials create addiction, and also audience believes that, these serials represent current reality and so they try to follow the lifestyle shown in these serials. The most important findings from this survey are these serials influence family relationships negatively and destabilize personal, familial, and social life.