Abstract:
The report is designed basis on my theoretical understanding and my practical experience. It is designed to have a practical knowledge while passing through the theoretical understanding. The report is the three months working with NRB Global Bank Limited, Ulokhola Branch, Gazipur. The report is contained Introductory Part, Organizational Part, Literature Review, Analysis Part and Findings, Recommendations & Conclusion Part. In Introduction part I have focused on the concept about the study, Objective of the report and scope of study is also discussed. The main objective of the study is to assess the Marketing Strategy of banking industry in Bangladesh focusing on NRB Global Bank Limited. The scope of the report covers the marketing strategy of NRB Global Bank Limited.
In the second chapter I have I have discussed about the organization. Here represent an overview of NRB Global Bank Limited. This chapter also includes mission, vision, corporate information, some products information. The next chapter I have discussed about the literature review of this topic. This part contains basically the theories of Marketing Strategies. In the chapter four, there I have analyzed the “Marketing Strategy of NRB Global Bank Limited”. This part contains basically the theories of marketing strategy and related theories to organization through describing marketing mix- 7ps- Product, Price, Place, Promotion, Process, People and Physical evidence of NRB Global Bank Limited.
At the end of my study, I have mentioned the findings. Here I have mentioned some recommendations for NRB Global Bank Limited. What activities they can follow to improve their organizational performance. I hope they will be benefited from those recommendations and the overall conclusion is given according to my point of view.
