PR-SEO: An Innovative Approach for Product Ranking in E-Commerce

Abstract

This work proposes an approach for product ranking with SEO (PR-SEO). PR-SEO is such a way with which all the products in an E-commerce site can get a rank. Search engine optimization (SEO) is now become one of the most useable techniques because of the e-commerce business. With the development of technology now a day’s online shopping has become more attractive to all the users. To represent the product in front of all the user Search Engine Optimization (SEO) helps a lot by ranking the product. In the recent few days, Search Engine Optimization (SEO) becomes more popular because of only the e-commerce sites. Now in this era of digital marketing, all the e-commerce sites are in a competition because of their product for the product. For generating a new lead of organic traffic, all the e-commerce sites need to be available in the top search when a customer is willingly searching for it without this new lead of organic traffic will not be generated. This proposed product ranking with SEO (PR-SEO) mainly focuses on the SEO tactics for digital marketing as well as E-commerce sites.