Abstract:
This study has been completed for the internship of BBA program entitled “An Analysis of the
Marketing Activities of Baycliffe Consultants Limited” was assigned by the supervisor of the
company and also the university supervisor. The main objective of this study is to identify all the
marketing activities followed by the company and to find out the problems related with these
marketing activities. Finally suggesting some recommendations to recover the problems. To
complete this study, all the primary data has been used. Employees, director and customers were
the target population. Non probability sampling technique used to complete this study.
This study is all about the marketing activities which followed by the company to its market. For
core marketing insights, this study has been going through the STP, internet marketing, word of
mouth advertising and viral marketing. Also marketing mix needed to be done to complete the
research. So many problems has been raised to make complete this report.
Different problems has been identified after the completion of the study. These are very common
which also done by others. This study find out a bad promotional and pricing strategy where
people are confused about their product and service. There also has some problems on their
internal process like training section, research and development department. At the end part of
this study, there mentioned some recommendations to recover these problems easily by the
company.
