An Analysis of the Marketing Activities of Baycliffe Consultants Limited

Abstract

This study has been completed for the internship of BBA program entitled “An Analysis of the Marketing Activities of Baycliffe Consultants Limited” was assigned by the supervisor of the company and also the university supervisor. The main objective of this study is to identify all the marketing activities followed by the company and to find out the problems related with these marketing activities. Finally suggesting some recommendations to recover the problems. To complete this study, all the primary data has been used. Employees, director and customers were the target population. Non probability sampling technique used to complete this study. This study is all about the marketing activities which followed by the company to its market. For core marketing insights, this study has been going through the STP, internet marketing, word of mouth advertising and viral marketing. Also marketing mix needed to be done to complete the research. So many problems has been raised to make complete this report. Different problems has been identified after the completion of the study. These are very common which also done by others. This study find out a bad promotional and pricing strategy where people are confused about their product and service. There also has some problems on their internal process like training section, research and development department. At the end part of this study, there mentioned some recommendations to recover these problems easily by the company.