Abstract:
Human being has always been looking for having an intellectual connection with other
people; and, for this goal, with regard to his need at every time period, he has chosen an
appropriate method for communication; once by means of the paintings on cave walls, and
once by means of a computer. On this path, the magic of motion has always been attractive for
humans and helped him have better communication with his environment. Nowadays, the art
of animation is considered a powerful and effective factor in the process of
communication; and this art finds a new aspect every day. Regarding the growing
development of media in today's world, the necessity of familiarity with a new tool called
motion graphics is becoming obvious for more effective communication. TVC, product
visualization, CGI works using motion graphics is the main objective of this report paper. I
used After Effect and Adobe Illustrator for complete my production CGI. Motion graphics
are graphics that use video and/or animation technology to create motion, similar to a video.
These motion graphics are usually combined with audio and animation for use in multimedia
projects. As with any communications activity, it is important to define your intended target
audience(s) in order to develop and communicate messages and graphics that appeal to my
audience and prompt them to take action. The main work process was done by creating
motion and animation. I use graphical contents and plugins for making everything realistic.
