TVC Product Visualisation by Motion Graphics & CGI

Abstract

Human being has always been looking for having an intellectual connection with other people; and, for this goal, with regard to his need at every time period, he has chosen an appropriate method for communication; once by means of the paintings on cave walls, and once by means of a computer. On this path, the magic of motion has always been attractive for humans and helped him have better communication with his environment. Nowadays, the art of animation is considered a powerful and effective factor in the process of communication; and this art finds a new aspect every day. Regarding the growing development of media in today's world, the necessity of familiarity with a new tool called motion graphics is becoming obvious for more effective communication. TVC, product visualization, CGI works using motion graphics is the main objective of this report paper. I used After Effect and Adobe Illustrator for complete my production CGI. Motion graphics are graphics that use video and/or animation technology to create motion, similar to a video. These motion graphics are usually combined with audio and animation for use in multimedia projects. As with any communications activity, it is important to define your intended target audience(s) in order to develop and communicate messages and graphics that appeal to my audience and prompt them to take action. The main work process was done by creating motion and animation. I use graphical contents and plugins for making everything realistic.