Abstract:
Being one of the Food Company rangpur dairy & food products ltd. Enters in the business
fields with an objective to gradually become the top company.
This reports covers a though analysis about marketing department of rangpur dairy and food
products ltd. First part of the report is about the organization. On the second part is including
the details of “An analysis of marketing Activities”.
Marketing department plays significant roles through providing different services for the
clients. With the globalization, international trade has become quite competitive. Timely is
providing the final work. To ensure this purpose rangpur dairy & food products ltd transmits
through SWAT to the food Company.
Problems identified in Marketing Department are inadequate human resource, excessive work
load, low salary relative to others ad companies, insufficient knowledge about marketing,
lack of data base networking in information technology. By knowing these, it may be
possible to develop the conditions of rangpur dairy & food products ltd.