An Analysis of the Marketing Activities of Ajkerdeal.Com Ltd.

Abstract

E-commerce is a growing and a potential industry in Bangladesh and Ajkerdeal.com is at the second position among al the e-commerce companies in Bangladesh. In this report on “An Analysis of The Marketing Activities of Ajkerdeal.com Ltd.” The objective is to identify the marketing strategy, explaining the marketing mix, identify the problems related to these activities and to make recommendations to solve the problems. With the help of both primary and secondary data sources this conclusive research was done. After the analysis of the marketing strategy of Ajkerdeal.com Ltd. the three major strategy, segmenting, targeting and positioning has been poped out in this report. The report shows that how the company does the segmentation and targeting easily with the help of an AI technology. Besides, the seven Ps of service parketing or the service marketing mix of the company has also been explained in depth in the report. In this report all kinds of promotional activities, pricing techniques, ordering process, hubs of the company are explained in details. In the concluding part, the report has covered the important findings of problems about the marketing activities of Ajkerdeal.com Ltd. Such as the limited number of hubs, slow response by the support center and more. Some possible suggestion are also given briefly from own point of view. Finally, the total report will help to describe the marketing activities done by Ajkerdeal.com Ltd.