Abstract:
The project aims to create a short product animation of a smartphone. This can be used for
the purpose of advertisement and attracting consumer attention. The entire project was
created using CGI (computer-generated imagery) technology. My part in the project
consisted of creating the 3D models, animation, lighting and rendering, fx and simulation
for the project. Which were used for creating assets such as the phone itself, creating
movements and rendering the final image all in 3D. It was done using tools and techniques
such as hard surface modeling, image-based lighting, GPU (graphics processing unit) based
rendering, etc. In the future, the project can show people of different industries the capability
of CGI to produce attractive advertisements for products.
