An Appraisement of the Customers’ Satisfaction of Sonali Bank Limited

Abstract

In the fact of a portion of Internship program for the Business Graduate students, piece by piece of the students’ compulsion an organizational attachment. Journey of attached with Sonali Bank Limited, that lessons has been pushed forward to fulfill the internship intendment. During a specified period of internship, the students are required to prepare a report on the organization from where he has done his internship. This report provides an inspection of Sonali Bank Limited. Sonali Bank Limited emerged as nationalized commercial bank in 1972, following the Bangladesh Bank order no. 1972 (Po No. 26 of 1972). And the authorized capital of Sonali Bank ltd is taka 6000.00 crore and paid up capital is Taka 4530.00 crore. The 2 nd chapter frame of mind corporate vision and mission, core values, ethical principles, strengths, needs, brand, strategic objectives of Sonali Bank Limited (SBL). The 3 rd chapter be contained in theoretical expression of their target Customer Satisfaction. Customer satisfaction is the apprehend of the consumer that the end result of a business goings-on is equal to or greater than his/her presumption. The 4 th chapter build in value judgment of customer satisfaction of Sonali Bank Limited. The value judgment was done working Service Quality (SERVQUAL) Model. The overview is carry on suspect (sample) those suspect the total general customers subdivision. The 5 th and 6th chapter posture the chain reaction of the study and some letter of support. In this chapter will be mentioned the Findings and recommendations and also the conclusion of this report.