Abstract:
This article is based on the work experience which I have attained as an Intern at Tactical Road
to Defence from 1 April to 30 June 2020. In this article, I mainly described my involvement at
Tactical Road to Defence, especially campaign ideas, client service works etc. Since its
commencement in 2014 in Bangladesh, Tactical Road to Defence has successively been
providing quality training to the candidates of Bangladesh Armed Forces. I observed a digital
marketer's job over regular media where they extracted a variety of new encounters. The area
was to vitrine the combined marketing strategies of Tactical Road to Defence over the ordinary
service sector from the customer perspective to learn how personalized service works in the
advanced customer satisfaction segment. Tactical Road to Defence has a wonderful customer
relationship management system. Organization individuals need to work much to inspire a
potential customer to join the military services.
Description:
One of the major trade organizations offering appropriate training to ready themselves to take
a seat at the military recruitment tests is the Tactical Road to Defence (TRD). Ever since 2014,
this institute has been training up the candidates which has outdone the total number of 3000
learners in the beginning of 2019 among which over 600 has fruitfully got nominated
throughout the selection exam procedures and over 40% of them have been commissioned as
officers of Bangladesh Army, Navy and Air Force.
This TRD is the brain-child of Ahsan Al- Rifat. He was recommended by one of his faculty
members to participate in the Global Student Entrepreneur Awards (GSEA), which brings
global visibility to pioneering student business owners, honoring outstanding students who
simultaneously attend university full time while running their own businesses. This business
idea was one of the top five finalists at the National Finals of the GSEA held in Dhaka. There
was no scarcity of challenges to overcome for Rifat to meet where he is, but his story is an
illustration of what can be accomplished with determination.
