An Evaluation of the Marketing Activities of Tactical Road to Defense

Masom, Inteham

DSpace Home
→
Faculty of Business and Entrepreneurship
→
DEPARTMENT OF BUSINESS ADMINISTRATION
→
Internship Report
→
View Item

dc.contributor.author	Masom, Inteham
dc.date.accessioned	2020-11-16T10:12:34Z
dc.date.available	2020-11-16T10:12:34Z
dc.date.issued	2020-07-25
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/5095
dc.description	One of the major trade organizations offering appropriate training to ready themselves to take a seat at the military recruitment tests is the Tactical Road to Defence (TRD). Ever since 2014, this institute has been training up the candidates which has outdone the total number of 3000 learners in the beginning of 2019 among which over 600 has fruitfully got nominated throughout the selection exam procedures and over 40% of them have been commissioned as officers of Bangladesh Army, Navy and Air Force. This TRD is the brain-child of Ahsan Al- Rifat. He was recommended by one of his faculty members to participate in the Global Student Entrepreneur Awards (GSEA), which brings global visibility to pioneering student business owners, honoring outstanding students who simultaneously attend university full time while running their own businesses. This business idea was one of the top five finalists at the National Finals of the GSEA held in Dhaka. There was no scarcity of challenges to overcome for Rifat to meet where he is, but his story is an illustration of what can be accomplished with determination.	en_US
dc.description.abstract	This article is based on the work experience which I have attained as an Intern at Tactical Road to Defence from 1 April to 30 June 2020. In this article, I mainly described my involvement at Tactical Road to Defence, especially campaign ideas, client service works etc. Since its commencement in 2014 in Bangladesh, Tactical Road to Defence has successively been providing quality training to the candidates of Bangladesh Armed Forces. I observed a digital marketer's job over regular media where they extracted a variety of new encounters. The area was to vitrine the combined marketing strategies of Tactical Road to Defence over the ordinary service sector from the customer perspective to learn how personalized service works in the advanced customer satisfaction segment. Tactical Road to Defence has a wonderful customer relationship management system. Organization individuals need to work much to inspire a potential customer to join the military services.	en_US
dc.language.iso	en	en_US
dc.publisher	Daffodil International University	en_US
dc.subject	Marketing	en_US
dc.title	An Evaluation of the Marketing Activities of Tactical Road to Defense	en_US
dc.title.alternative	An Evaluation of the Marketing Activities of Tactical Road to Defense	en_US
dc.type	Other	en_US