An Analysis of the IOT Services Marketing in the Telecommunication Industry of Bangladesh

Jannat, Sadia

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An Analysis of the IOT Services Marketing in the Telecommunication Industry of Bangladesh

Jannat, Sadia

URI: http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/5101

Date: 2020-02-13

Abstract:

The report entitled “An Analysis of The IOT Services Marketing in the telecommunication Industry of Bangladesh: A Study on GrameenPhone fastest growing telecommunication company Grameenphone Ltd. I have started this report on a detailed description of Grameenphone Ltd. since its birth. I have discussed in the report Grameenphone‟s countrywide expansion, diversified business activities, and Scope of internet of things (IOT) and its impact on telecommunication industry. Grameenphone has been successfully doing business for years. In this global competitive world, all business organization needed to create an effective value proposition for the company that attracts the customers. To increase company‟s profitability and make a strong value-added relationship with its customers, it tries to use Customer Relationship Management concept in its business operation. The study requires systematic procedure from selection of the topic to Final report presentation. In this study, descriptive method was undertaken to gain Understanding of the performance of GP. To perform the study data sources were identified & collected, they were classified, analysed, interpreted & collected, presented in analysed, interpreted presented; key points are find out. This overall process of methodology is given in below that has been followed in the study. Grameenphone is the only reliable means of communication that brings the people of Bangladesh close to their loved ones and important things in their lives through unparalleled network, relevant innovations & services. Grameenphone has maintained its leadership in the mobile industry amidst heavy competition and unprecedented challenges. While competition opted for price position, GP continued with its quality acquisition and added million subscribers to its subscription base.As a responsible corporate citizen, GP has continued to invest for common good of the society. The Company has integrated its technological expertise with social projects to bring positive changes in the life of general people ensuring better sustainability. It‟s a very positive sign for the company so they do need to focus more on this CSR part for ensuring better stakeholders experience.

Description:

Grameenphone Ltd. was established by a consortium involving Grameen Telecom of Bangladesh, an affiliate of the world famous Grameen Bank; Telenor AS, the main Norwegian Telecommunication Company; Marubeni Corporation, one of the largest trading and investment companies in Japan; and Gonofone Development Corporation, a telecommunication development company in the United States. The other principle investors were NORAD (Norwegian Agency for Development Cooperation), CDC, IFC (International Finance Corporation) and ADB (Asian Development Bank). Grameenphone Ltd (here in after referred to as "GP"/"Grameenphone"/"the company"/"the parent company") is a public limited company incorporated in Bangladesh in 1996 under the Companies Act 1994 with its registered address at Celebration Point, Road 113/A, Gulshan, Dhaka, Bangladesh. In July 2010, the registered office of the company was shifted to GPHOUSE, Bashundhara, Baridhara, Dhaka 1229. GP was initially registered as a private limited company and subsequently converted into a public limited company on 25 September 2007. During November 2009, GP listed its shares with both Dhaka and Chittagong Stock Exchanges. In 2010, Grameenphone formed a wholly owned subsidiary namely Grameenphone IT Ltd (hereinafter referred to as "GPIT"/ "the subsidiary company"), to provide IT services to itself and also to external customers. GPIT launched its commercial operation from 1 April 2010. Strong retail channel and distribution infrastructure with more than 350,000 point of sales has enabled GP to reach in to the deep rural areas from where more than 60% of GP‟s new customers come onboard. With 2.8 million net customer additions during the first six months, GP‟s subscription base stands at 39.3 million with approximately 42% market share. The Company has so far invested more than BDT 17,093 crore to build the network infrastructure since inception. Over BDT 1,296 crore was invested during 2011 alone. Meanwhile, GP, the largest taxpayer of the country, paid BDT 27.9 billion to the national exchequer during the first half of 2012, which sums up the accumulated contribution to the national exchequer to BDT 273 billion. On account of corporate tax, GP paid BDT 8.4 billion during the first half of 2012, which was BDT 2.2 billion higher compared to the same period of last year.

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