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An Analysis of the Marketing Activities of Ajkerdeal.Com Ltd.
Mahmood, Imran
Date:
2020-02-20
Abstract:
E-commerce is a growing and a potential industry in Bangladesh and Ajkerdeal.com is at the
second position among al the e-commerce companies in Bangladesh. In this report on “An
Analysis of The Marketing Activities of Ajkerdeal.com Ltd.” The objective is to identify the
marketing strategy, explaining the marketing mix, identify the problems related to these
activities and to make recommendations to solve the problems. With the help of both primary
and secondary data sources this conclusive research was done.
After the analysis of the marketing strategy of Ajkerdeal.com Ltd. the three major strategy,
segmenting, targeting and positioning has been poped out in this report. The report shows that
how the company does the segmentation and targeting easily with the help of an AI technology.
Besides, the seven Ps of service parketing or the service marketing mix of the company has
also been explained in depth in the report. In this report all kinds of promotional activities,
pricing techniques, ordering process, hubs of the company are explained in details.
In the concluding part, the report has covered the important findings of problems about the
marketing activities of Ajkerdeal.com Ltd. Such as the limited number of hubs, slow response
by the support center and more. Some possible suggestion are also given briefly from own
point of view. Finally, the total report will help to describe the marketing activities done by
Ajkerdeal.com Ltd.
Description:
From 2011, Ajkerdeal.com Ltd. has been known as one of the leading B2C online marketplace
in Bangladesh. The founder and CEO of the company Mr. Fahim Mashroor has always focused
on customer satisfaction. Throughout their journey of 8 years, they not only earned the trust of
8 million customers but also earned the love of the sellers. The company currently has more
than 0.6 million products from more than 9000 sellers. Among them, some well-known brands
are there such as Apex, Walton, La Reave, etc.
The company basically works as an intermediary. When a customer places an order through
the website or the mobile application, automatically the seller gets a notification and the
company gets one too. The seller then packs the product and notifies the logistic department of
the company and a receiving person receives the product from the seller and brings it to the
logistic department. Then the department packs the products once again with Ajkerdeal.com’s
packaging. The product then handed over to the delivery person and he delivers the product to
the ordered address. The whole process takes two to three working days.
There are two payment methods that a customer can use the online payment and cash on
delivery. The online payment includes mobile banking such as bKash and Rocket or credit or
debit cards. Customers are also allowed to use Visa or Master card. In the cash on delivery
method, the customer pays the money after getting the product in the hand of the delivery
person. Cash on delivery method is the most popular and most used by the customers.
For my internship report, I am doing An Analysis of The Marketing Activities of
Ajkerdeal.com Ltd. In this report, I will be doing a full analysis of the marketing activities
including the marketing strategy, marketing mix, and problems of the marketing activities. And
finally, I will be making some recommendations to overcome the problems.
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