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| dc.contributor.author | Mahmood, Imran | |
| dc.date.accessioned | 2020-11-21T10:30:57Z | |
| dc.date.available | 2020-11-21T10:30:57Z | |
| dc.date.issued | 2020-02-20 | |
| dc.identifier.uri | http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/5128 | |
| dc.description | From 2011, Ajkerdeal.com Ltd. has been known as one of the leading B2C online marketplace in Bangladesh. The founder and CEO of the company Mr. Fahim Mashroor has always focused on customer satisfaction. Throughout their journey of 8 years, they not only earned the trust of 8 million customers but also earned the love of the sellers. The company currently has more than 0.6 million products from more than 9000 sellers. Among them, some well-known brands are there such as Apex, Walton, La Reave, etc. The company basically works as an intermediary. When a customer places an order through the website or the mobile application, automatically the seller gets a notification and the company gets one too. The seller then packs the product and notifies the logistic department of the company and a receiving person receives the product from the seller and brings it to the logistic department. Then the department packs the products once again with Ajkerdeal.com’s packaging. The product then handed over to the delivery person and he delivers the product to the ordered address. The whole process takes two to three working days. There are two payment methods that a customer can use the online payment and cash on delivery. The online payment includes mobile banking such as bKash and Rocket or credit or debit cards. Customers are also allowed to use Visa or Master card. In the cash on delivery method, the customer pays the money after getting the product in the hand of the delivery person. Cash on delivery method is the most popular and most used by the customers. For my internship report, I am doing An Analysis of The Marketing Activities of Ajkerdeal.com Ltd. In this report, I will be doing a full analysis of the marketing activities including the marketing strategy, marketing mix, and problems of the marketing activities. And finally, I will be making some recommendations to overcome the problems. | en_US |
| dc.description.abstract | E-commerce is a growing and a potential industry in Bangladesh and Ajkerdeal.com is at the second position among al the e-commerce companies in Bangladesh. In this report on “An Analysis of The Marketing Activities of Ajkerdeal.com Ltd.” The objective is to identify the marketing strategy, explaining the marketing mix, identify the problems related to these activities and to make recommendations to solve the problems. With the help of both primary and secondary data sources this conclusive research was done. After the analysis of the marketing strategy of Ajkerdeal.com Ltd. the three major strategy, segmenting, targeting and positioning has been poped out in this report. The report shows that how the company does the segmentation and targeting easily with the help of an AI technology. Besides, the seven Ps of service parketing or the service marketing mix of the company has also been explained in depth in the report. In this report all kinds of promotional activities, pricing techniques, ordering process, hubs of the company are explained in details. In the concluding part, the report has covered the important findings of problems about the marketing activities of Ajkerdeal.com Ltd. Such as the limited number of hubs, slow response by the support center and more. Some possible suggestion are also given briefly from own point of view. Finally, the total report will help to describe the marketing activities done by Ajkerdeal.com Ltd. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Daffodil International University | en_US |
| dc.subject | Internet Marketing | en_US |
| dc.subject | Technology | en_US |
| dc.subject | Electronic Commerce | en_US |
| dc.title | An Analysis of the Marketing Activities of Ajkerdeal.Com Ltd. | en_US |
| dc.type | Other | en_US |
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