Marketing Strategies of Vintage Denim Apparels Limited(VDAL)

Abstract

This report is prepared on the basis of my three month practical experience at VDAL. This internship program helped me to learn about the practical scenario of a denim factory. Vintage Denim Apparels Limited (VDAL) is a sister concern of ABA group and one of the best denim wear manufacturing company in Bangladesh. It’s Eco friendly work place, high skilled workers ,art of production facility , new technologies , neat and clean factory makes a different point of view to it’s buyers to choose this factory. In first chapter is based on general introduction on “marketing strategies of VDAL” and discuss about the origin of the report ,scope of the report ,methodology, limitation and objective of the report. In the second chapter I have discussed about overview of the company, company’s overall theme, mission, vision,values, organogram ,profile ,customers ,other services etc . In the third chapter I have discussed about segmentation, targeting, positioning ,4ps& order and production process. In the fourth chapter I have discussed about SWOT analysis , PESTLE analysis of VDAL. In the fifth chapter I have discussed about findings and recommendations &conclusion.