An Analysis of Marketing Activities of Bangladesh Auto Industries Limited

Abstract

From this report you can get a clear idea about marketing activities and marketing strategies of Bangladesh Auto Industries Limited. Particularly in this report is the marketing analysis used to understand and evaluate the marketing activities of this company. The scope of this report is limited to the Marketing Activities of Bangladesh Auto Industries Limited. In spite of some limitations such as lack of adequate information, lack of proper experience, I have tried my level best to make this report as informative as possible. The overview of Bangladesh Auto Industries Limited is given in this report. It covers the origin of the Organization, organizational profile and present situation of this auto industry company. This company will manufacture four wheeler, 3 wheeler and 2 wheeler electric vehicles. Bangladesh Auto Industries Ltd (“BAIL”) is the project company. Mango Teleservices Ltd, its shareholder and allied concerns holds 80% shares in BAIL. Hong Kong Bestar Industrial Co, Ltd, a foreign company will hold rest 20% share in future. The vision of this project is to deliver affordable high-quality passenger and commercial utility vehicle for the growing middleincome group in Bangladesh. The design and features will be customized for Bangladesh market to meet local road and weather conditions with global standard settings.The project is planned to be located at Feni Economic Zone, Bangabandhu Sheikh MujibShilpa Nagar (BSMSN) of Bangladesh Economic Zone Authority (BEZA) in Chattagram. This report provides recommendations and findings for Bangladesh Auto Industries Limited.