Television Industry in the Face of Rising Social Media

Abstract

The study titled “Television Industry in the Face of Rising Social Media” was designed to know about how social media dominating Television media now a day. Here is no doubt about the fact that social media is more viral than anything on T.V. In fact most of the news on television involves the happenings of social media. For this reason many television stations started their own YouTube channel and facebook page. Most of these televisions are trying to broadcast uncut news on their YouTube channel and facebook page before on air. In Bangladesh now the leading youtube channel is somoy TV. Another 5 TV channels also on top ten youtube channel in Bangladesh.

The kind of reach and accessibility that social media offers are ideal for advertisements. However the old school method of Television commercials are still not easily going to fade away as a large chunk of audience still watches T.V.

Even though social media and advertising on this channel represent the clear winner of this battle, TV advertising will still be around for a while. To some extent, these two channels complement one another, as 64% of users access a social media website or app during a TV show and TV ads drive 20% of social media brand engagements.

The media industry is rapidly changing, and PR must keep up to survive. However, that doesn’t mean all of the old ways are obsolete. Depending on the situation, the goal or the strategy, one method may work better than another for your brand.