Television Industry in the Face of Rising Social Media

Salauddin, Mohammad

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dc.contributor.author	Salauddin, Mohammad
dc.date.accessioned	2020-11-29T04:34:02Z
dc.date.available	2020-11-29T04:34:02Z
dc.date.issued	2020-05-20
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/5217
dc.description	Bangladesh is a South Asian nation with around 163 million (est.) individuals in a region of 148,460 sq km (World Factbook: 2020). The proficiency rate is 73.9% regarding the populace age 15 or more being able to peruse and compose. Like other creating nations, Bangladesh has been encountering the ascent of broad communications, particularly the TV stations. TV is viewed as a huge mode of correspondence in the nation particularly for the 26.1% percent of individuals who are denied instruction. The advancement among the south Asian nations is striking. With the development of ventures and corporate associations, broad communications, particularly the satellite stations are extending quickly in the nation. In June 1996 the primary web base information circuit in the nation was appointed and the Bangladesh Telegraph and Telephone Board (BTTB) allowed licenses to two Internet Service Providers (ISPs). From the earliest starting point of the 21st-century web, clients are quickly developing in Bangladesh.	en_US
dc.description.abstract	The study titled “Television Industry in the Face of Rising Social Media” was designed to know about how social media dominating Television media now a day. Here is no doubt about the fact that social media is more viral than anything on T.V. In fact most of the news on television involves the happenings of social media. For this reason many television stations started their own YouTube channel and facebook page. Most of these televisions are trying to broadcast uncut news on their YouTube channel and facebook page before on air. In Bangladesh now the leading youtube channel is somoy TV. Another 5 TV channels also on top ten youtube channel in Bangladesh. The kind of reach and accessibility that social media offers are ideal for advertisements. However the old school method of Television commercials are still not easily going to fade away as a large chunk of audience still watches T.V. Even though social media and advertising on this channel represent the clear winner of this battle, TV advertising will still be around for a while. To some extent, these two channels complement one another, as 64% of users access a social media website or app during a TV show and TV ads drive 20% of social media brand engagements. The media industry is rapidly changing, and PR must keep up to survive. However, that doesn’t mean all of the old ways are obsolete. Depending on the situation, the goal or the strategy, one method may work better than another for your brand.	en_US
dc.language.iso	en	en_US
dc.publisher	Daffodil International University	en_US
dc.subject	Television Broadcasting	en_US
dc.title	Television Industry in the Face of Rising Social Media	en_US
dc.type	Other	en_US