An Analysis of the Marketing Activities of BEXTEX Limited

Abstract

Since freedom, Bangladesh has made some amazing progress, and the BEXIMCO Group of Companies is regarded to have had a job in the advancement of its parent country. The Group has worked with a basic way of thinking; distinguish a significant need and afterward do everything conceivable to effectively satisfy that need, in a way, which best encourages the prosperity of the country. Accordingly, BEXIMCO has concentrated on those enterprises, which give Bangladesh an upper hand in the worldwide commercial center by and large making the ventures without precedent for the locale. By and by BEXIMCO Group involves twenty-one organizations of which five are recorded with the Dhaka Stock Exchange utilizing more than 35,000 workforces and is the biggest private-part modern combination in the country. Throughout its development, it has made mechanical and board capacities that will serve the nation for a long time into the future. It was the principal nearby combination to grasp a global corporate structure which is the establishment of its prosperity. BEXIMCO's mechanical organizations incorporate jute, materials, fundamental synthetic substances, pharmaceuticals, and pottery. As an understudy of the BBA Program, Daffodil International University is required to attempt the Major Program, which is viewed as a piece of the BBA course. For this reason, the understudy needs to set up their reports based on the gathered data separately and submit them to my supervisor educator. As an understudy of the Marketing Department "Marketing Activities. The fundamental goal of the report is to get a general thought regarding the marketing Activities of BEXTEX Ltd. or then again how BEXTEX runs its marketing Activities to arrive at the item to the objective clients concentrates on some particular goals, for example, to inspect the marketing blend components of the examinations by BEXTEX. To dissect their item procedure and measure its activity. To dissect their estimating system and measure its application. To gauge their limited time/marketing technique by BEXTEX. The present-day marketing blend technique incorporates 4p (Product, Price, Place, and Promotion) are investigated in this report. Marketing is a significant territory of the organization and in this manner, it is completely to care for by the board even though the idea of the material business has a major extension for the marketing of the organization itself. This report talked about the procedure of creation, value, place, and advancement enlistment and marketing enacts of the material business based on BEXTEX LTD. I have an overall thought regarding the marketing blend technique rehearses in the material business of Bangladesh while working in this organization. During the working time frame I have gathered essential and optional information, investigation discoveries, that how might they are improving, and which issues are confronting Textile Company to expanding deals. I have planned them and arranged a report with potential proposals dependent on my degree of information and expertise what I accomplished about the association. I attempted my level best and thought enough to make this report educational. On the off chance that this report helps any individual or association in any perspective, all my work, endeavors will become in the light of accomplishment.