An Evaluation of the Digital Marketing Activities of Bata Shoe Company Limited

Abstract

Bata is a multinational footwear retail company. They started working in Bangladesh in 1962 by opening their own office. Previously they were only used to sell their product by own shops but nowadays where the whole world being online so Bata also opens a digital platform to sell a product. Bata planned an executive digital marketing process to enrich their customer so easily and in a fast way. Bata built the most easily usable website to share product pictures and brand activities to consumers. Bata start collecting customer details like phone number, social media account so that they can connect with customers by showing them Bata’s offer, collection, new arrivals, shoe models, etc. They hire the best models from young aged to the old citizens in various countries to establish trust in their customers of products. They invest more online for showing their ad on different online platforms. To attain all types of customers and all aged Bata fabricated different ways and different media. Because of ancient companies and their previous faith they successfully construct a familiar path with customers on the digital platforms so easily and very fast. Consumers are happy getting Bata’s original quality products without visiting shops. Also, the transaction process is too easy for customers because Bata signed with most common banks, cards, even they approved online banking for customers. So the process of digital and marketing for the product in a digital way met the pick point. They excel in the footwear industry. I have talked here about the ideas and their digital business as a whole in Bangladesh..