Attitude and Perception of Journalism Students Towards Their Career Choice in Bangladesh

Abstract

This research work focused on the attitude and the perception of journalism students towards their career choice in Bangladesh. It‟s also, investigates about most preferred professions among students of journalism and mass communication in Bangladesh and the factors that stimulate the career choice of journalism students. Online Survey method was adopted and questionnaire was the data collection instrument used for this study. The population of the study according to the current attendance of students of Journalism and mass communication department of daffodil International University were 180, out of which 110 students were sampled using simple random sampling formula. Total 64 responses received from students. Collected data was analyzed by using tables, frequencies and simple percentages. The findings indicated that journalism, public relations, administration, advertising are found to be most preferred profession by the students. Exciting and multiple career options, opportunity to expand network, Service to humanity, journalist as role model, opportunities to travel and explore are the major factors that stimulates journalism students career choice. The study concluded that the most preferred professions by students of journalism in Bangladesh are journalism, public relations, administration and advertising.