An Analysis of the Marketing Activities of Ambala IT

Abstract

This internship report is on Ambala IT. Ambala IT is a customer oriented electronic security and customized IT solution provider with a far reaching vision of adding values to the society and industry we operate in. Most of our solutions are backed up by years of market experience and extensive R&D. This results in better understanding of our customer‟s requirements and satisfy them by providing unique solutions specifically tailored to individual customer‟s need and also enables us to provide unparalleled after sale service. This internship report title is “An Analysis of the Marketing Activities of Ambala IT”. Ambala IT has some strategy to promote their products and services. I have tried to find out the whole marketing activities of Ambala IT. For making this report I have collected data from primary and secondary sources as well. Started the report from the organizational background and put light on giving a brief about Ambala IT. Furthermore, I have added the actual tasks that I have performed during this internship report. During my internship, I had some observation which I have added those into recommendation section of this report. The analysis reflects the summary of the report which they worked on. The objective of this report, methodology and limitations are also included in the introduction part. I have analyzed the result in the own word and after analyzing got some findings and stated those findings as recommendations for the development of promotional activities of Ambala IT. For easy understanding of this report, supporting topics and materials and as well as company profile, products info, supporting activities and so on are taken in the light of the websites of Ambala and other authentic sources. This work will only be successful if the readers get benefit from it and take it for further study.