Abstract:
Our thesis “The factors of user satisfaction on online shopping” is based on online shopping
which is a well-known phenomenon around the world. Bangladesh is not so far behind. A good
number of online shops are getting launched. This study explores the acceptance of online
shopping in Bangladesh from consumer’s perspective. The present scenarios and behaviors
among the internet users of Bangladesh are presented in the study. The reasons and inhibitions
are also analyzed. Online shopping is in a race with traditional shopping. Which one is winning
in the current scenario, it has also been disclosed in this paper. A recommendation to the online
shop owners has also been given at the end of this study.
