The Impact of Cross-cultural Communication among Youth in Dhaka City

Abstract

The study is titled “The impact of cross-cultural communication among youth in Dhaka city”. The impact of cross-cultural communication is inevitable, especially in this era of globalization and mass communication. So, to experience different cultures and contexts we don't need to go to other countries in person. The mass media and the virtual world makes it easier for us. The purpose of this study was to investigate the tendency between how youth in Dhaka city are attracted to different cultural content and how it is having an impact on their daily lives. The objective was to figure out the impact of cross-cultural adaptation in their lifestyle. The study has been conducted using quantitative research methods and 250 respondents underwent questionnaire surveys from all over the city. The study reveals that most of the respondents have access to smartphones (86 percent) and internet connection (93 percent) and they're dependent on the internet the most for various purposes than any other source or media. Young people in Dhaka mostly use the internet and social media for up to 6 hours a day most likely to consume foreign content more than Bangladeshi content. When we linked their media consumption habit to the findings of their behavioral pattern and we noticed that the tendency of cross-cultural adaptation is noticeable from their food, clothes, choice of contents, thoughts, personal lives, and relationships. Technology, the internet, and available foreign content play a big role in cross-cultural communication from their virtual life to real life. So the study elaborately answers the correlation between consuming foreign content and the impact of them regarding cross-cultural communication among the young generation living in Dhaka. So we have found the data to conceptualize cross-cultural adaptation as a continuous and accumulative evolutionary process of internal and external transformation of any individual.