An Analysis of Market Development Services of Symphony Mobile

Abstract

Edison Group of Company is the parent company of Symphony Mobile. This company has 12 affiliates. Symphony Mobile is one of them. Symphony started its journey in 2008 when there were hardly any other limited companies in the market. The strong statement needs of the people stimulated the brand to firstly set base in the market with feature phones. Smartphones were ultimately presented in 2012 and it was extensively accepted and improved by the mass people of the country. Symphony gave lots of users their first experience of smartphones and this development carried about a radical transformation in education, trade & commerce, social networking and entertainment inside and beyond the country. In this report, I would like to do a brief discussion of the market development of Symphony Mobile. The most important thing for a company to rise to the top is market development. Without it, no matter how good a company is, it will not last long in the market. So, every company should always capture their current market and fix the market development strategy to determine what will be the demand of its customers in the future. This is all about my internship report which mainly concentrates on Market development service and various kinds way of the market development strategy of Symphony Mobile. I am going to show my internship report that how a mobile company can develop its market. There have some limitations of this report are, inadequate time for an internship, inadequate research experience, and Symphony Mobile does not provide their private and confidential information. However, this report has some restrictions, it will help me complete my degree, help other students to make their reports and finally, Symphony may establish their own well-planned strategy for market development and unsuccessful policy for their careers.