Abstract:
The work reported in this thesis is a comparative study between export merchandising and boutique
house merchandising. The study was conducted by studying in detail the two types
of merchandising procedures. Export merchandising deals with RMG export from Bangladesh. The
boutique merchandising deals with the boutique houses or local fashion business houses that sell
indigenous and locally made garments who sells their products mainly in Dhaka and other
important cities of Bangladesh. For the study, both types of merchandising were studied in detail
and compared. It was observed there are some activities common to both types of
merchandising while there are activities that are not common or less important between them.
In case of export merchandising, L/C opening and shipment must be done, but not required for
boutique-house. For export merchandising, lab testing of the final product is done by third-party testing
labs while boutique houses maintain quality through the in-house facility. The working procedure is long
in export, the sampling process is also more complex but deals relatively with a small number of
products with large order quantity while the boutique-houses produce a small quantity for each
product but product range is huge which is very challenging for the merchandisers.
