Deposit Product Survey and Brand elements of Delta Brac Housing Finance Corporation Ltd.

Abstract

If we think of home loan and home deposit, the name comes to our mind is Delta-BRAC Housing Finance Corporation Ltd. (DBH) , which is the pioneer, largest Housing Finance institution in the private sector in our country. DBH has a great safety reputation by achieving continuous seven times “AAA” rating for seven consecutive years. During my internship project for DBH, I investigated opportunities where branding could be effectively used. If a brand strategically fit the company’s business objectives, it is recommended to integrate and commercialize it. The tasks I investigated were at various stages of brand development. This report describes new and evolving deposit products offering that can enhance the performance of existing operations of DBH and different brand elements of DBH. This report begins with giving the readers an insight on the history of DBH, where we will find a short history of DBH along with mission, vision etc. Later on I described about the products offered by DBH along with its competitors and market standing. After that I have talked a bit about, departmental over view- especially Brand Marketing department and its activities and responsibilities. Later part of the report shows the main part means the brand elements and deposit product survey of DBH. Finally I talked a bit about my leanings and findings from DBH.