An analysis of Digital Marketing Activities of Daraz Ltd.

Abstract

“Daraz” is the leading online marketplace in South Asia connecting thousands of sellers with millions of customers in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. Daraz.com.bd is best online shopping store in Bangladesh that features 10+ million products at affordable prices. As bangaldesh's online shopping landscape is expanding every year, online shopping in dhaka, chittagong, khulna, sylhet and other big cities are also gaining momentum. Daraz is among best websites for online shopping in bangladesh that promises fast, reliable and convenient delivery of products to your doorstep. Daraz being the trusted online shop in Bangladesh aims to provide a trouble-free shopping experience for the people of Bangladesh but is also providing ample opportunity for international online shopping from Bangladesh. Daraz aims to make online shopping accessible to all parts of the country. This is a report on “Digital Marketing Activities of Daraz Ltd”. The main purpose to make the report is to identify the marketing activities of “Daraz Ltd.” and their digital marketing campaigns and also their way of doing those digital marketing campaigns. After identifying those things and analyzing those digital marketing activities must be identified the problems and give solutions for solving those problems. Daraz Ltd does their digital marketing activities very sincerely. In this report has been covered 6 chapters like- Introduction, company overview, theoretical prospect, Analysis of the digital marketing campaigns and the last chapter is problems, recommendation & conclusion. The first chapter, describe introduction of Daraz Ltd., Origin of the Study, Objectives of the Study, Methodology of the Study, Scope of the Study, Limitations of the Study. The second chapter, compose, overall scenario of Daraz means how they set their mission, vision, goal for growth and improvement of all aspect of its operation. The third chapter, Theoretical prospect of marketing, this chapter is containing about what is market, marketing, traditional, digital marketing Market, Digital Marketing Tools, Digital Marketing Platforms, Digital Marketing Campaign, Media Buying, GDN. The fourth Chapter, describe Products of Daraz, Competitors Portfolio, Some Recent Digital Marketing Campaigns of YouTube, GDN (Google Display Network), Consumer Promotion (CP) Campaign. Finally, the last chapter, disclose several problems have been identified during the Thesis and also put some recommendations to solve this problem. I have realized from the working background that Digital marketing campaigns is actually an effective way to sustain in the competitive market now a days.